A case-history manual of successful Advertising Agency promotion methods for acquiring new accounts. Pp. [vii]+vii+514(last blank), text illustrations, addenda (including bibliography), index; demy 4to; red cloth, lettered and decorated in gilt, edges and spine slightly faded, fore-corners lightly bruised; name in ink on upper free endpaper, a little light foxing and browning; Business Books Inc., Chicago, 1968. Second printing. Item #124849